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From July 1, 2019, footwear labeling will become mandatory. Each pair of shoes and their packaging must be marked with a marking code from July of this year. To date, the sale of footwear that does not meet the requirements of GOSTs and regulations is prohibited. The manufacturer must initially indicate the brand, size, material, country of origin of the leather, its model and type (if the shoes are leather), and now, in addition to this, a marking barcode should be applied to each product and its packaging.

The 2D barcode for shoes belongs to the DataMatrix format, just like when marking alcohol and cigarettes, the code looks similar to the familiar QR barcode. The DataMatrix marking barcode displays the identification code (data combination) required to identify the goods in the information system s database of goods, and also has a cryptokey verification code that protects the marking barcode.

All labeling barcodes are unique and fully traceable by the labeling information system, so when scanning a barcode that is not in the system, you can immediately detect a counterfeit product. When selling branded shoes, the marking code is stored in the system for several subsequent years, which is required to be able to return the goods.

The marking mark can be applied to the product in print or in the form of a label, but in both cases poor recognition is not allowed – the code must be clear, contrasting, intact. The information labeling system is a system for monitoring and accounting for each pair of shoes from the moment of its production (if it is produced in Russia) / entering the country (therefore, it is allowed to apply a marking mark by means of a label) until the goods pass into the hands of the buyer.

The information labeling system is an electronic system, the functioning of which is possible only with the support of electronic document management (EDM).

How will the footwear trade be monitored?

  1. Each individual pair of shoes and their packaging is marked by the manufacturer or importer; for marking, barcodes provided by the state representative are used – an information marking system, which, after marking the goods, must be informed about the work done (an electronic document is sent).
  2. The manufacturer / importer generates a universal transfer document (waybills + invoices) for the sale of goods to a wholesale company and supplies the wholesaler with this document via EDI. The wholesaler double-checks all goods and their markings, while all information (waybills + invoices) is recorded using electronic document management in the marking information system, all also through EDM.
  3. The wholesaler redistributes the goods to retail, forming, in turn, a new universal transfer document (waybills + invoices), with the notification of the information labeling system. Retail stores, when selling each pair of shoes, scan the marking code and, using the online cash register, the data on the sale of a particular pair are sent to the fiscal data operator (OFD), which in turn reports to the marking system.
  4. The buyer performs a control check by reading the marking barcode on the product and using a mobile application to identify information about the movement of his shoes from the manufacturer to the store where he bought the product.

What needs to be prepared for mandatory labeling?

  • prepare an online cash register (availability of special software) and purchase a scanning device capable of recognizing 2D marking codes;
  • availability of EDM, with the development of its functioning and training of employees;
  • availability of a qualified electronic signature (CEP).

Footwear labeling is aimed at improving the quality of consumption and removing counterfeit products from the flow of goods that go by the state, therefore the government is especially interested in the implementation of labeling projects. You can and should start preparing to work with labeled goods as soon as possible, because very soon the labeling will cover a wide variety of goods.

Post Author: Rachel Reinbauer

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