One of the fairly simple but effective methods to adequately present a seasonal product, highlighting it, moreover, visually, is a pallet display. For Euro pallets, there are a number of attachments designed for a large weight of goods. They can easily withstand the pressure of juicy watermelons and melons. One of the mesh walls opens up to 50%, which is convenient when not fully loaded and makes it easier for the buyer to access the summer treat.
But it should be borne in mind that this method of laying out is not applicable for minimarkets – after all, the pallet is a dimensional thing, you cannot place it in a small space. There is one more aspect – aesthetics. This is a practical solution, but it can look rude if it is essential for the store to maintain a corporate appearance.
Has a fairly strong frame, easy to install. It is also quite possible to place large and heavy products here. The advantage is the adjustable bottom: you can change the capacity of the commercial equipment depending on the fullness. You can buy different options for completing arenas for sales – removable superstructures, two-level bottom. An excellent choice for summer vegetable abundance, although it can carry less weight than a pallet attachment.
Basket for sales
Since it is a frameless mesh construction, it cannot be overloaded. Nevertheless, small melons will look good in it, like apples, pears, and so on, especially in packaging. An economical solution (baskets are relatively inexpensive), there is a possibility of adjusting the bottom, just like in arenas. The equipment is foldable – that is, at the end of the season, it can be stored compactly.
This type of equipment is applicable not only in the hot vegetable season – it remains the main method for laying out vegetables and fruits. Racks for vegetables and fruits are offered in different configurations and materials (for example, in our catalog there is an aesthetic model with pine lamellas). You can put on them wooden, plastic boxes, cardboard boxes.
The main thing in the sales of vegetables and fruits is careful constant monitoring of the condition of the goods and the understanding that their abundance and low price does not mean that they can be laid out anyhow, they will still buy. An example of how not to act is in the photo. The picture (the quality is not very good, but it is “vivid”) was taken, by the way, at a retail outlet of a well-known federal chain, but, forgive me, it looks like an unsanitary spontaneous market at a bus stop. After all, there are things that are not worth saving on.