Sales equipment for sales is useful not only during these very sales or seasonal peaks. Any self-respecting large store should have one for day-to-day operations.
Baskets, racks, tables are a way to highlight a specific commodity item. They are mobile, easy to assemble and move. Accordingly, being placed in plain sight, by definition, attract buyers’ attention. Mesh furniture gives an excellent overview. The equipment is spacious: you can arrange a large number of units, which, among other things, also optimizes the space. For goods that need to be sold as soon as possible or for those whose sale is threatened due to excessive quantities, this equipment becomes a lifesaver.
Such compact solutions as glasses racks, booklet holders (where, for example, diaries, pencils and other stationery are wonderfully placed), rotating structures find their place in the checkout area, stimulating impulse purchases. On the shelves of the hall, the client may simply not notice this promoted product. Any small container placed in a shopper’s walkway can attract additional attention.
Shopping baskets are worth dwelling on separately. Most models have a removable bottom that allows you to adjust their depth and give the impression of fullness. This equipment as a whole, with proper use of volume, evokes a spontaneous feeling of abundance and richness of choice. In addition, the goods laid out in this way can be felt, sorted out, and looked for. With the seeming inconvenience, laying out in bulk causes a stir, especially with the price tags “All for 200 rubles” (conditionally). That is, during the action of the shares. Finding a favorite thing in a heap for a cheap price is a kind of successful hunt, excitement, the buyer experiences additional satisfaction. That is why baskets are often filled with goods by dates, discount products, that is, with what a consumer would think more appraisingly in the hall. And here – a spontaneous acquisition with a sense of their own thrift and the ability to save.
The only thing is that you don’t have to go too far. Displaying, along with high-quality defective goods, in the hope of “falling under the arm” can permanently discourage the tricked customer from repeated visits.