Site Loader

  What should be a rack for an office supply store?

The start of the school year is not far off. And clients begin to buy up everything they need for a school-institute, as a rule, long before September 1. So the hot days for those who specialize in office supplies, or at least just have them in their assortment, are about to begin.
The office is a specific product. And the equipment for selling it must meet certain requirements.
The start of the school year is not far off. And clients begin to buy up everything they need for a school-institute, as a rule, long before September 1. So the hot days for those who specialize in office supplies, or at least just have them in their assortment, are about to begin.

The office is a specific product. And the equipment for selling it must meet certain requirements.

Don’t miss the little things

Writing utensils, erasers, markers and others like them are small goods. Shelves are needed that are able to accommodate all this variety in such a way that each position is noticeable to the buyer, since the brightness and assortment often, as they say, run up their eyes. Otherwise, the product will be perceived as a kind of rainbow homogeneous mass.

How do you get the right customer experience? With the help of well-chosen dividers and cells. The ideal option is adjustable cells, the size of which can be changed depending on the amount of leftovers, on how popular a particular item is: more space is allocated to the hot product. The layout must be clear and harmonious. And on a properly selected rack it is possible to place a huge number of items. For example, in the STPOS catalog there is a proposal that allows you to place 10,000 pens in one square meter of space. Can you imagine how much space is saved?

Rack for pens and markers_4.jpg

Good visibility

Again, we are talking about a small product. And each of its units should be clearly visible to the visitor. For this, the shelving rails must be made of high quality transparent material, such as acrylic. The racks must be selected so that it is convenient for the buyer to pick up the goods and inspect, in particular, this applies to notebooks, notebooks, diaries – products where the quality of paper matters.

The question arises – how, in this case, to protect the goods from theft, since it is literally at hand? For more expensive items, there are glazed showcases, they provide not only safety, but also the most advantageous visual presentation.

Rack for pens and markers_6.JPG

Shelving type

The most common and optimal option for shops with a small area can be considered wall racks with horizontal or inclined shelves. In large shopping facilities, island ones are used, equipped with shelves on both sides, they are placed in the center of the shopping area. This is a good solution, but it happens that in pursuit of it, business owners sacrifice the comfort of visitors: trying to present as many positions as possible, they clutter up the hall with shelving so that it is simply impossible to turn between them. Do not forget that not only assortment is important to the client, but also convenience.

Reliability

Each unit of “office” is a compact and lightweight thing. But the bulk of the product has a fairly significant weight. Therefore, it is necessary to select a rack with an accurate calculation of the load. Saving in the direction of cheaper and more fragile structures can end in disaster – a catastrophe right in front of customers in the hall. And this already forms a negative attitude towards the store …

Therefore, when choosing shelving, it is necessary to consult with a competent manager and not choose trusted manufacturers and suppliers.

Post Author: Rachel Reinbauer

Leave a Reply

Your email address will not be published. Required fields are marked *